Порядок, в котором пользователь "читает" страницу
читать дальше * Have a few points of focus. These are the parts of your page that attract the attention of visitors. This can be achieved by stronger, higher-contrast colors and larger fonts. You can also use images, such as icons, next to text to give these areas even more visual pull.
* Each focus point should ideally be accompanied by a descriptive heading. Without reading the copy any further, visitors should be able to understand what this bit of content is about. Don’t make headings mysterious or vague to draw people in. Keep them informative yet concise. People want information quickly, and withholding it only annoys them.
* Any other text should be short and easy to digest. Provide just the essentials, and strip out the rest. In most cases, extra text that copy writers put in to make a point less ambiguous only adds dead weight. People will read bite-sized pieces of text but are put off by long paragraphs. Cut your copy down until no fat is left to cut.